With the explosion of social networking sites over the past few years, many discussions have been made about the relevance of email marketing in today’s socially connected world. The fact is, an email will likely never go out of style; and here is why:
140 character blips will never get the full message across when it comes to business. It might spark ta customer’s interest enough to ask for more information, but you will never be able to totally conduct your business through Tweets or posts on a Facebook wall.
The jury is still out on Google Wave. No one really seems to understand when or how to use it for business. It will never replace standard emails.
When your customer visits your website and wants more information about a product, do they run to Twitter to ask you questions? No, they may ask for feedback from Twitter users about your product or your business, but when it comes right down to get more information, they turn to email.
The truth is that email always will be a major component of online marketing. Social marketing is like a broadcast system that is sent out to the masses. Email is still considered a direct one-on-one contact with a customer. It is private and personal. That is the reason many people are reluctant to give up their email addresses to businesses.
What can email marketing do for your business that Twitter and Facebook can’t
Provide customer service. Email is still the best way to follow up with an existing customer after the sale is completed.
Upsell additional services. Email marketing is an excellent way to let your buyers know about other services your business may offer that they were not aware of. You can offer incentives to your buyers to add-on services to their existing purchase which will increase your revenue.
One of the goals of universal small businesses is to sell business products and services. This is usually best achieved by positioning the business in front of the target audience and offering something that solves the problem or that they cannot refuse or find elsewhere.
For this purpose, one of the smartest things a small business owner can do for his business is to take the time to develop a small business marketing plan that will set them apart from competitors. The marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.
There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 small business marketing ideas to make you think about all the different ways to promote your business.